Roam
Design System
Strategy
Product Design
Product Management
Motion Graphics
AR scavenger hunts with brand rewards.
Roam is a platform that delivers location-based experiences around products, created by brands and community, to share in the real world using augmented reality. Think PokemonGo, but for real world brands and products.
The primary obstacle was effectively presenting tangible products within a digital environment. Roam's solution uses augmented reality to emulate real-world interactions, enhancing exploration and discovery in collaboration with brands and peers. Guided by the mantra, "Lives are defined by the experiences we share," this philosophy emphasized the importance of authentic, immersive experiences throughout the design process.
The primary obstacle was effectively presenting tangible products within a digital environment. Roam's solution uses augmented reality to emulate real-world interactions, enhancing exploration and discovery in collaboration with brands and peers. Guided by the mantra, "Lives are defined by the experiences we share," this philosophy emphasized the importance of authentic, immersive experiences throughout the design process.
