Charge
Building the electrical infrastructure of the future
What I did
- Branding
- UI/UX Design
- Site Design
- Web Development
- Presentation Design
- Design Systems
- Marketing Execution
Outcomes
6
aquired subsidiaries
40+
states serving EV infrastructure
10+
partnered OEM dealers
$6.5M
in reported revenue
Overview
Charge Enterprises (Nasdaq: CRGE) consists of a portfolio of global businesses with the vision of connecting people everywhere with EV communication and infrastructure.
I had the pleasure of contributing to Charge's transformation from a startup to a publicly traded company in less than three years. I was responsible for presenting design concepts and strategies to executive leaders, stakeholders, and clients; while leading design direction for the consumer websites, investor materials, and mobile apps.
I had the pleasure of contributing to Charge's transformation from a startup to a publicly traded company in less than three years. I was responsible for presenting design concepts and strategies to executive leaders, stakeholders, and clients; while leading design direction for the consumer websites, investor materials, and mobile apps.
Main takeaways
1. Defining and executing the vision
2. A unifying design system
3. Powering the next stage of EV accessibility
1.
Takeaways
Defining and executing the vision
For Charge Enterprises to succeed, the company had to appeal to both B2B and B2C needs. For OEM dealers, Charge tailored its offering to a world that was massively in need of infrastructure to support the ever-growing EV movement. To forge deeper ties with consumers, these OEM partnerships were critical to EV owners charging with peace of mind.
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2.
A unifying design system
To help Charge scale with their acquired subsidiaries and beyond, we created a style guide to be used across web and mobile applications. Extensive guidelines ensure the system for logos, typography, and colors can be maintained by teams moving forward.
3.
Powering the next stage of EV accessibility
Our flows encourage EV owners to access any recommended location for fast and easy charging. Helpful tips and resources are prompted to help educate consumers on the ideal charging experience.
See more work
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