What I did

UI/UX Design
Prototyping
Interaction Design
Marketing Execution

Overview

CTLG (catalog) is the future of music licensing, serving as a curated marketplace for musicians and brands to collaborate. Musicians upload tracks for Brands to license and integrate into movies, games, podcasts, streaming projects, and more.

Main takeaways

1. Establishing a two-sided marketplace

2. Exclusive music licensing for videos

3. Creating a lasting presence in the market

Takeaways

Establishing a two-sided marketplace

Artists upload curated songs to the platform that are transcribed and auto-tagged with rich metadata. Music supervisors and brands can then craft briefs for upcoming campaigns, which are automatically populated with matching tracks from CTLG’s community catalog.

2. Exclusive music licensing for videos

Videos need music. CTLG provides direct access to high-quality custom music for sync licensing and buyouts. Brands are able to dynamically search genre, mood, tempo, and keywords, making it easy to find the ideal tracks to incorporate in video media.

3. Creating a lasting presence in the market

To propel CTLG into its next phase of growth, engaging marketing materials were created to showcase the diverse talent within the curated marketplace, emphasizing the authenticity and creativity of real musicians.