NoCap
Experience music together.
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What I did
- Consumer Research
- UI/UX Design
- Prototyping
- Interaction Design
- Design Systems
- Marketing Execution
Outcomes
200+
concerts successfully streamed
6M
revenue generated for artists
60%
lift in band merchandise sales
350+
components and variants created as part of design system
Overview
Amidst the lockdown of the COVID-19 crisis in 2020, music producer and artist Cisco Adler conceived an innovative idea: bringing the live concert experience directly to audiences at home. Enter NoCap, a cutting-edge digital livestreaming platform empowering artists to perform, promote, and broadcast live shows on a global scale.
Between 2020 and 2022, NoCap successfully orchestrated more than 200 streaming concerts, contributing over $6 million in earnings to artists.
Between 2020 and 2022, NoCap successfully orchestrated more than 200 streaming concerts, contributing over $6 million in earnings to artists.
Main takeaways
1. Defining a vision for product and partnership
2. Designing the core livestream experience
3. Creating components to sustain design system
4. Implementing data analytics for artists
1.
Takeaways
Defining a vision for product and partnership
Right off the bat we helped NoCap define their audience, transitioning from demographic segments to more actionable need-based segments. By understanding what their audience wanted out of a livestream performance, we were able to ideate on features that would present the experience of watching concert performances in new ways.
2.
Designing the core livestream experience
New interactive features on the NoCap platform strengthened the relationship between the audience and the artist. Engagement through a dynamic chat feature provided the audience an opportunity to communicate with each other in real-time, and develop a new way of embracing the concert experience.
3.
Creating components to sustain a design system
A concrete design system created a shared language across the platform. The system included a library of predefined, reusable components that meant designers and developers spent less time building from scratch–accelerating the pace of work and enhancing consistency.
4.
Implementing data analytics for artists
The artist dashboard showcases audience demographics and revenue streams for performances. The dynamic data visualization gives managers key insights for future marketing strategies.
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